Privacy Policy
Gloss Labs Cary ("Gloss Labs," "we," "us," or "our") provides mobile car detailing services in Cary, North Carolina and the surrounding area (Cary & The Triangle, NC). This Privacy Policy explains what information we collect, how we use it, and the choices you have. By contacting us, submitting a form (including a Facebook or Instagram lead form), or booking a service, you agree to this policy.
This policy covers the Gloss Labs Cary website, the quote and booking pages, the text messages we send, and the customer portal where you manage your appointments. If you apply for a job with us, section 12 covers your application.
1. Information we collect
Information you give us when you ask for a quote, book a job, or use the customer portal:
- Your name and phone number. A phone number is required to book, because that is how we confirm the appointment and tell you when we are on the way.
- Your email address, if you choose to give one. It is optional, and we do not currently send marketing email.
- The service address where the work happens, and the city. We come to you, so we need to know where "you" is.
- Your vehicle - its type, and anything you tell us about its condition - and the service and add-ons you choose.
- Notes you send us, including replies to our texts and anything you write in a booking, a review or a re-service request.
Information created by doing the work:
- Your booking history - dates, services, prices, what was done, and whether a job was rescheduled or cancelled.
- Photos of your vehicle taken by our crew during the job, used for your receipt, your record of the work, and for the warranty record on a coating.
- Payment records - the amount, the date, and a reference to the card used. We never see or store your full card number. Card details are entered into and held by our payment processor (section 4).
Information collected automatically when you use the website:
- Basic technical data - the pages you visit, the general device and browser you use, and which advertisement or link brought you to us.
- Advertising identifiers set by the Google and Meta advertising tags on our site (section 5), used to measure which ads actually lead to bookings.
2. How we use it
- To do the job you booked - schedule it, get to the right address, price it correctly, and send a crew member.
- To keep you informed - a confirmation when you book, a reminder the day before, a message when we are on the way, and photos and a receipt when it is finished.
- To take payment for work you have had done, and to handle refunds, tips, and any fee you agreed to.
- To look after you afterwards - answer questions, arrange a re-service, and handle a warranty claim.
- To run and improve the business - understand which services and areas work, measure whether our advertising is worth what it costs, and coach our crew.
- Only if you opted in - occasional offers. These are separate from the messages about your job, and you can turn them off without losing those.
We do not use your information to make automated decisions about you that have legal effects, and we do not sell it.
3. Why we are allowed to
We handle your information because you asked us to do a job and it is necessary to do it; because you gave us permission (texts and offers); because we have a genuine business need that does not override your privacy, such as measuring our own advertising and preventing fraud; or because the law requires us to keep a record.
4. Who we share it with
We do not sell your personal information, and we do not share it for anyone else's advertising. We use a small number of service providers to run the business, and each receives only what it needs:
- Stripe - payment processing and the card you save for a job. Your card details go directly to Stripe; we hold only a reference to the card, the amount and the date. See stripe.com/privacy.
- Quo - delivers our text messages. It receives your phone number and the content of the message.
- Google - the advertising tag on our website, and our Google Business Profile. It is told that a booking or enquiry happened and, where we have one, a scrambled (hashed) version of your phone or email, so Google can tell that an ad led to a real booking. The scrambling happens in your own browser, so Google does not receive it in readable form. When you book with us by phone or in person after clicking one of our Google ads, we tell Google the booking happened and what it came to, using the ad click's reference number - nothing that names you. If you apply for a job with us, Google Calendar holds your interview (section 12).
- Meta (Facebook and Instagram) - the advertising pixel on our website, used the same way to measure advertising.
- Anthropic - the AI assistant that helps the owner read their own business numbers, and that reads the column headings when past records are imported. Personal identifiers are masked before any sample is sent, and the coaching notes our crew receive contain no customer information at all. If you apply for a job with us, it also reads your answers and any resume you attach to help us sort applications - never your name, phone number, email or town, and a person makes every hiring decision (section 12).
- Our hosting provider - stores the website and our records so the service can run.
We may also disclose information where the law requires it, to enforce our terms, or to protect someone's safety. If the business is ever sold or merged, customer records may transfer as part of it, and this policy continues to apply until you are told otherwise.
5. Cookies, tracking, and your browser
Our own website does not set advertising cookies. We store a small amount of information in your own browser so the site works: a sign-in token for the customer portal, a note of which advertisement or link brought you to us, and a record of which pop-ups you have already been shown so you are not shown them twice. You can clear this at any time in your browser settings - the site keeps working, you will simply sign in to the portal again.
The Google and Meta advertising tags on our site may set their own cookies and identifiers. You can control those directly:
- Google: adssettings.google.com
- Meta: facebook.com/adpreferences
- Most browsers can block third-party cookies, and many support a Do Not Track or Global Privacy Control signal.
6. How long we keep it
- Job, payment and tax records - kept while you are a customer and afterwards for as long as tax, accounting and legal rules require, normally around seven years.
- Photos of your vehicle - kept with the job record. Ask us and we will remove them.
- Text message records - kept as the record of what we sent and of your consent. A record that you opted out is kept indefinitely, precisely so that your opt-out can never be lost or undone.
- Quotes and enquiries that never became a job - kept for a limited period so we can pick up where we left off, then removed.
- Website and advertising measurements - kept in summarised form for running the business.
When you ask us to delete your information we do, apart from records we are required to keep - for example a completed sale for tax purposes - and the record of an opt-out, which exists to protect you.
7. Text messages
If you give us your phone number, you agree to receive calls and text messages from Gloss Labs about your quote or booking. Message and data rates may apply.
How often we text. Message frequency varies. Most messages are about a job you booked - a confirmation, a reminder the day before, a note when we are on the way, and a receipt when it is done. If you opted in to offers you may also get occasional deals; those are separate, and you can turn them off without losing your job messages.
Texts are not a condition of buying anything. Agreeing to marketing texts is not required to book with us, and we will not refuse service or change your price if you say no.
To stop them: reply STOP to any message and we stop texting that number. Reply HELP for help. You can also turn off offers on their own in your customer portal and keep the messages about your appointments. Stopping texts does not cancel a booking - if we need to reach you about a job you have booked, we will call.
8. Your choices and your rights
- See what we hold about you, and get a copy of it.
- Correct it if it is wrong. You can change your own details in the customer portal at any time.
- Delete it, subject to the records we must keep (section 6).
- Stop the texts - reply STOP, or turn offers off on their own in the portal.
- Opt out of advertising measurement using the links in section 5.
- Object, or complain - tell us and we will try to put it right.
Depending on where you live you may have further rights, including to know what is collected, to have it deleted, to correct it, and not to be treated differently for exercising them. We do not sell personal information and we do not share it for cross-context behavioural advertising. To exercise any of this, contact us below. We will not charge you and we will not treat you differently for asking.
9. Security
Access to customer records is limited to the owner and to the crew who need it for the job in front of them. Payment card details never reach our systems - they go directly to our payment processor. Our website and customer portal are served over an encrypted connection. No system can be promised to be perfectly secure, but we take this seriously, and we keep what we collect down to what the job actually needs.
10. Children
Our services are for adults. We do not knowingly collect information from children under 13. If you believe a child has given us information, contact us and we will delete it.
11. Changes to this policy
We may update this policy from time to time. The date at the top shows when it last changed, and changes take effect when they are posted here. If a change materially affects how we use your information, we will say so plainly.
12. If you apply to work with us
When you apply through our careers pages we collect what you put on the form: your name, mobile number, email (if you give one), the town you live in, your answers to our questions, how you heard about the job, and, for a manager role, any resume you attach. We use it only to consider your application and to text you about it (including the interview times you pick, a reminder before it, and the link to join the call) - never for marketing, never sold, and never added to our customer or advertising lists. Our careers pages carry no advertising tags.
Texts about your application go only if you agree on the form; reply STOP at any time and they stop. Your resume is stored privately, seen only by the owners, and never published.
Your interview is set up in Google Calendar. When we set an interview time, Google gets your first name, the job, the time and, if you gave one, your email, so it can make the video call link and put the interview on our calendar. With an email, Google also sends you a calendar invite, and a note if the interview is called off. Nothing else from your application goes to Google, and the event is deleted with your application.
An AI tool helps us read applications. Anthropic's AI reads your answers and any resume to help us sort applications. It is not shown your name, phone number, email or town, it is told to ignore anything about age, race, gender, religion, disability, family or appearance, and it can move an application up our list but never turns anyone down. A person reads every application and makes every hiring decision; ask us and a person will review yours again.
If we do not hire you, your application is deleted 12 months after we last acted on it (or sooner if you ask). If we hire you, it becomes part of your employee file.
Contact us
Questions, or a request about your own information? Reach a human:
Gloss Labs Cary
Serving Cary & The Triangle, NC
Phone / text: (984) 208-2342
Email: [email protected]
Web: glosslabscary.com
We answer requests about your own information as quickly as we can, and within the time the law allows.
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